4Q Digital


Good Measures Of Success

Top-down pressure for marketers to prove ROI is on the rise. However, CMOs are unsure of how to calculate ROI for marketing activities and quantify their business impact. Every marketer needs to be able to prove their return on marketing investment and tie their efforts to revenue and other business outcomes. When it comes to figuring out how to calculate return on investment, the challenge lies in identifying and tracking the multiple variables that can impact marketing results.

According to our survey research, less than 50 percent of marketers feel their organization uses metrics effectively to measure the success of content marketing.

In a traditional financial sense, ROI is defined as a ratio of net revenue and cost. So learning how to calculate ROI for marketing activities becomes a matter of simple arithmetic. Subtract the cost of a campaign from its net profit, then divide by the campaign cost, and you have marketing campaign ROI in its most basic form.

  • December 21, 2017
    Adam Riley

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